For all that drivers appreciate about modern trucks, there’s still some love for classic models as well.
This goes beyond the lavish showrooms of antique collectors lucky enough to have the funds to build such massive assemblies of the past. Many people have fond memories of trucks from previous decades, and view the chance to have one as a chance to snag a precious antique.
The term “classic” is probably much more likely to be used, as it makes the truck sound less outdated and more vintage. Something that is outdated is no good because of its faults compared to what exists today. But something that is vintage still has appeal because it offered something that isn’t readily available to find today.
Chevy has become one of America’s most beloved names among truck buyers from all walks of life. And they’ve made a lot of progress throughout the years, evolving steadily and continuing to upgrade their offerings. Still, there’s something to be said for the trucks of the past, and today, we’ll take a look at one that is still talked about in 2018 – the 1967 Chevy truck.
This was an interesting year for Chevy, right in a period of transition that saw them already in a good place but determined to keep moving forward. Let’s take a look at the history that preceded this truck and the impact it left behind.
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Exploring the World Before the 1967 Chevy Truck
When we look back at the past and examine trucks by today’s standards, we view them as antiques and in some cases even relics. But to truly appreciate what they offer, we’re required to examine the full history of Chevy trucks. This takes us all the way back to 1918.
The competitive auto industry didn’t start with Chevy, but they did make a splash early on with the Chevy Model 490, competing with the 1917 Ford TT into the 1920s. It was considered a light delivery vehicle and had a half-ton rating but required a cab to be installed by the customer.
This design choice obviously didn’t stick around, as Chevy learned quickly they could do a lot better by offering customers a bed as part of the truck. By the 1920s, the Superior Series hit markets – but it wasn’t until the 30s that the first factory-built Chevrolet truck rolled off assembly lines and onto the buyer’s market.
Breaking ground with their release of an overhead valve six-cylinder engine, Chevrolet promoted the Stovebolt engine, which boasted a weight-rating of 7,000 pounds, on their new vehicles. The post-depression era saw Chevrolet begin refocusing their design on more powerful engines and the body styles most people view as classic in the present day.
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The company continued pushing trucks with better horsepower and fuel economy well into the mid-1940s, before the Advanced Design hit the market with comfort features never before seen by people in the late 1940s and early 1950s.
Postwar trucks brandished a new design and sported a stylish five-bar grille and a longer, wider cab with more room for passengers or cargo. Dashboard radios, fresh-air heater/defrosting systems, and corner windows all made the Chevrolet Advanced Design line a great one.
The Task Force line closed out the 1950s, offering vehicles with an updated exterior including updated headlights and the now-famous egg crate grille. The Small Block engine, as it would come to be known, was compact but powerful, putting out 238 lb.-ft. of torque.
But then came the 1960s, and that’s when the Chevrolet truck game took another step up. This time it was a step toward more well-rounded design. While they brought along what they’d learned from the past in terms of engine power and aesthetic design, they also made some valuable improvements.
Exploring Some of the Most Popular 1967 Chevy Trucks
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If we’re talking about trucks made by Chevrolet in the 1960s, one of the immediate models that comes to mind is the Chevy C10. The Chevrolet C10 came from the popular C/K series, which followed the Task Force line.
This style of truck had several body styles for buyers to choose from, making it one of the earlier innovators of what we know today as trim. The Chevy C10 was one of the most popular models from this line, and it offered a half-ton light-duty style body, with Fleetside and Stepside designs.
The C10 was characterized by a few key design choices, including rear wheels on the outside of the bed. It also had a step located between the cab and wheel wells. The second generation of C/K trucks was dubbed the Action Line series and was also referred to as Glamour Pickups. As the nickname suggests, there was a focus on looks and the trucks looked much more squared, athletic, and rugged than previous models that were known for more curves and oblong shapes around the hood and cab.
The second generation also offered about eight different engine options, giving buyers more choices aside from just the aesthetic appeal of their truck.
Collectors can almost immediately spot the design choices, such as the areas that look swollen or molded out around the rear wheels, and the indentation between the doors and rear wheels. The vehicle had a coil spring trailing rear-arm suspension that led to a smoother ride, and the front suspension coil-spring design also helped with this.
The C10 may be one of the more popular models from the C/K series that dominated Chevy’s catalog in 1967, but it wasn’t the only one. Consider the C20. This model looked even more squared and rugged, removing the extended areas around the rear wheels and providing a bed design that was even with the doors.
The C20 was noteworthy for being one of the first that has a steel bed rather than a wood one. It provided a little more durability for many people, and this was a big plus as the Chevy truck line was already coming to be known as a go-to option for those who needed a work vehicle.
The Chevy trucks of 1967 combined the stylish design of previous years with the convenience features which were becoming more in-demand. These included air conditioning, radio, and defrosting systems. But the big takeaway about the 1967 trucks was that they truly began to embody the combination of rugged but stylish looks and solid engine power the truck buyers of today look for.
Combine that with the unique grill and body styles that just aren’t seen that much today, and you have a truck line that is great for all types of buyers who value antique vehicles.
How the 1967 Line Affected Future Trucks
The trucks of 1967 were a big success for Chevrolet. They used similar designs in the coming decades, and it wasn’t until the 1980s where they really began adopting new designs that would ultimately carry over into the 1990s and into the new millennium.
More athletic bodies became the standard, but there’s something about the squared, blocky design of older trucks that still appeals to many people. Maybe it’s because it is hard to find a truck like that in today’s market. Maybe it is because it shows a glimpse back at history, and a glimpse of what the roads were filled with at one point. Maybe it’s because the truck looks a bit more formal and has less flare – after all, some people go for that design.
Whatever the appeal, the 1967 Chevy truck had a big enough impact to become a popular model that collectors seek. If you visit a showroom or collection that focuses on trucks of the past, chances are you’re going to find a Chevy from 1967.
If you’re the type of person who looks to buy an older truck and restore it to today’s standards, you’ll likely be able to benefit from choosing either the C10 or C20. The C/K line in general effectively straddles the line between old-world charm and ancient relic of the past century.
You won’t exactly be rolling around in a fossil, but you’ll still have a truck that offers plenty of old-world appeal and may be able to get by without too much work to be done to it. The year 1967 was important to the history of Chevy trucks, and it’s why collectors and auto enthusiasts still look back on it with appreciation.